SEO & PPC
SEO
Getting found online starts with strong SEO. If you’re not showing up on the first page of Google, you’re missing out on valuable traffic. Our SEO strategies are built to improve your visibility, increase your website rankings, and bring in long-term organic traffic that converts.
What we offer:
Keyword research & strategy
On-page SEO (meta tags, content optimization)
Off-page SEO (link building, local citations)
Technical SEO (site speed, mobile optimization, crawlability)
Local SEO (Google Business Profilev optimization)
Whether you’re targeting a global market or a local audience, we ensure that your business shows up where your customers are searching.
Keyword Research & Strategy
Every successful SEO campaign begins with the right keywords. We perform in-depth keyword research to identify what your potential customers are searching for—and how you can rank for those terms.
What we do:
Identify high-traffic, low-competition keywords
Map keywords to buyer intent (informational, transactional, navigational)
Analyze competitors’ keyword usage
Build a custom keyword strategy tailored to your niche and goals
On-Page SEO (Meta Tags, Content Optimization)
On-page SEO is all about optimizing what’s already on your site to make it search-engine and user-friendly.
We focus on:
Crafting compelling and optimized meta titles and descriptions
Structuring content using proper headers (H1, H2, H3)
Placing keywords naturally throughout your content
Optimizing images with alt tags and compression
Improving internal linking and navigation
Ensuring content relevance, freshness, and readability
Off-Page SEO (Link Building, Local Citations)
Off-page SEO boosts your website’s authority and trustworthiness by getting other high-quality websites to link back to yours.
We provide:
White-hat backlink building strategies
Outreach to high-authority blogs, news sites, and directories
Local citation building on platforms like JustDial, Sulekha, Yelp, etc.
Brand mentions and content collaborations
Social bookmarking for content visibility
Technical SEO (Site Speed, Mobile Optimization, Crawlability)
Technical SEO ensures that your site is easy for search engines to crawl, index, and understand—while offering an exceptional user experience.
We handle:
Website speed optimization (compressions, lazy loading, caching)
Mobile-first design for all devices
XML sitemap and robots.txt setup
Fixing broken links, redirects, and crawl errors
Structured data/schema markup for rich results
Securing your site with HTTPS (SSL)
Local SEO (Google Business Profile Optimization)
If you’re targeting local customers, Local SEO is critical to showing up in local searches and Google Maps.
We optimize your:
Google Business Profile (photos, services, business description, NAP info)
Local keywords and geo-targeted landing pages
Local citations (name, address, phone consistency across directories)
Online reviews and reputation management strategy
Service-area targeting and local backlinks
PPC
When you need instant results, PPC is the way to go. We create high-converting ad campaigns that target the right audience at the right time—on platforms like Google, Facebook, Instagram, and YouTube.
What we offer:
Google Search & Display Ads
Meta (Facebook/Instagram) Ads
YouTube Video Campaigns
LinkedIn Ads for B2B
A/B testing & conversion optimization
Remarketing strategies
We manage every part of your campaign—from creative ad copy to bid strategies—to ensure you get the best return on your ad spend.
Google Search & Display Ads
We leverage Google Ads to target users actively searching for your product or service. Our campaigns are tailored to match high-intent keywords, ensuring you appear on top when it matters most.
Search Ads:
Show up at the top of Google results
Keyword-targeted for buyer intent
Optimized ad copy and extensions
Display Ads:
Visual banner ads across Google’s Display Network
Used for brand awareness, retargeting, and broad reach
Geo-targeting and interest-based targeting
Meta Ads (Facebook & Instagram)
We create scroll-stopping ads that blend naturally into users’ feeds across Facebook and Instagram—helping you reach users based on their behavior, demographics, interests, and custom audiences.
We provide:
Image, carousel, and video ad creation
Retargeting visitors and engaging lookalike audiences
Optimizing for lead generation, store traffic, or conversions
A/B testing ad creatives and copy for performance
Integration with Meta Pixel for tracking and optimization
YouTube Video Campaigns
YouTube is the second-largest search engine in the world—and we use it to tell your story, educate your audience, and drive conversions through powerful video ads.
We offer:
In-stream and bumper ad creation
Targeting by interests, search history, demographics, or topics
Retargeting viewers of your videos or website
Ad sequencing to guide users through a funnel
Skippable and non-skippable ad formats
LinkedIn Ads for B2B
For B2B companies, LinkedIn is the goldmine. We craft highly targeted campaigns aimed at decision-makers, professionals, and industry-specific audiences.
Services include:
Sponsored content and InMail ads
Targeting by job title, industry, company size, etc.
Lead gen forms and gated content offers
Account-based marketing strategies
Retargeting past website visitors or CRM contacts
A/B Testing & Conversion Optimization
We believe in constant improvement. Our campaigns go beyond launching—we continuously test and refine every element to boost ROI.
We test:
Headlines and CTA placement
Ad visuals and messaging
Landing page layouts
Audience targeting
Device and platform performance
Remarketing Strategies
Most visitors don’t convert on their first visit—and that’s where remarketing comes in. We design campaigns to bring back visitors, nurture them, and drive them toward action.
Our remarketing setup includes:
Google Display & YouTube remarketing
Facebook/Instagram retargeting ads
Dynamic product remarketing for e-commerce
Email retargeting sync (optional)
Smart segmentation to avoid ad fatigue